Why do you think the brain does 'prefer' simple/clear designs? The study does not explain this.

…ce imaging (fMRI) to measure brain activity in response to different visual stimuli, and found that designs with fewer elements and less visual clutter were more appealing to the brain. (Source: Park, S. Q., et al. "Neural responses to elements of visual design." Journal of Neuroscie…
There have been several studies that support the idea that simple, clear designs tend to be more…
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Miklos Philips
Marc-Oliver
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May 11, 2023
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Why do you think the brain does 'prefer' simple/clear designs? The study does not explain this.
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Written by Marc-Oliver1.2K Followers
·1K Following
Ex Design Lead @Strategyzer. Writes about Generative Business Modelling, System Thinking, Cognitive Psychology, Behavioural Economics & Platform Design.
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