Isn’t not all user research behavioural?

One of the most important principles we follow with user research at Monzo is to focus on what people do and not on what they say. That’s because people’s opinions can change all the time and be dependent on someone’s mood, an art…
The tool we use to turn around user research findings fast at Monzo
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Samantha Davies
Marc-Oliver
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1 min read·
Feb 23, 2020
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Isn’t not all user research behavioural? It says right in the title 'user’. Guess otherwise you would need to call it focus group or customer research.
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Written by Marc-Oliver1.2K Followers
·1K Following
Ex Design Lead @Strategyzer. Writes about Generative Business Modelling, System Thinking, Cognitive Psychology, Behavioural Economics & Platform Design.
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