Marc-Oliver – Medium

Marc-Oliver
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UX Collective

How to estimate design work

You can tell easily how much a car costs just by looking at the price tag. But what is the cost of producing that car? Or, how much did it…

17 min readFeb 15, 2021

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The design process is shown as a path with lots of windy corners, loops, and obstacles to overcome. Design is not linear.

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4

Marc-Oliver
in
The Versatile Designer

How Action Leads To Strategy

I’ve been working with organizations and fortune 500 companies on digital product and service strategies as a customer-focused experience…

4 min readJun 4, 2020

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How Action Leads To Strategy

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Marc-Oliver
in
The Versatile Designer

How to fit behavioural user research into every product development cycle.

Insights not only reduce risks ($$$) but they fuel innovation ($$$$$). In today's consumer-focused, highly-demanding world, you cannot…

5 min readJan 6, 2020

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How to fit behavioural user research into every product development cycle.

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Marc-Oliver
in
The Versatile Designer

Five less-known concepts from psychology UX designers need to know

The most successful software designers, information architects, UX and UI designers are the ones that leverage psychology to inform their…

5 min readDec 18, 2019

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Five less-known concepts from psychology UX designers need to know

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Marc-Oliver
in
The Versatile Designer

How to assess your organization’s digital innovation strategies

Two decades ago, W. S. Humphrey wrote in his book –Winning with Software– that “Every company is a software company”. I cannot agree more…

6 min readDec 14, 2019

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How to assess your organization’s digital innovation strategies

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Marc-Oliver
in
The Versatile Designer

Opportunities for DMO’s to participate in the online platform economy.

The rapid expansion of the Internet into rural areas, the easy accessibility and creation of commodified digital travel services and the…

8 min readNov 28, 2019

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The Travel Platform Economy

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Marc-Oliver
in
The Versatile Designer

Change Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…

Almost all successful transformations have one thing in common: Change is driven through empowerment, not mandated from the top. When we…

5 min readSep 22, 2019

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Change Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…

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Marc-Oliver
in
The Versatile Designer

Continuous Behavioural User Research – Customer Insights As A Service

At Appnovation, we recently started offering our clients user research on a retainer basis. The new service provides critical insights…

9 min readSep 14, 2019

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Continuous Behavioural User Research – Customer Insights As A Service

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Marc-Oliver
in
UX Collective

Let’s talk about the design process, productivity, speed and precision

How can you talk about design productivity? The process of design is highly iterative, selective and corrective. At times you explore the…

9 min readApr 22, 2019

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Let’s talk about the design process, productivity, speed and precision

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Marc-Oliver
in
The Versatile Designer

Democracy-as-a-Platform – Part #1

Not all internet platforms are made equal; the technologies that power them share functional similarities, but the value they create, the…

12 min readApr 9, 2019

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Democracy-as-a-Platform – Part #1

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Marc-Oliver

Marc-Oliver

Ex Design Lead @Strategyzer. Writes about Generative Business Modelling, System Thinking, Cognitive Psychology, Behavioural Economics & Platform Design.

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