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Marc-Oliver

Marc-Oliver
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UX Collective

How to estimate design work

You can tell easily how much a car costs just by looking at the price tag. But what is the cost of producing that car? Or, how much did it…

Feb 15, 2021

The design process is shown as a path with lots of windy corners, loops, and obstacles to overcome. Design is not linear.

Feb 15, 2021

Marc-Oliver
in
The Versatile Designer

How Action Leads To Strategy

I’ve been working with organizations and fortune 500 companies on digital product and service strategies as a customer-focused experience…

Jun 4, 2020

How Action Leads To Strategy

Jun 4, 2020

Marc-Oliver
in
The Versatile Designer

How to fit behavioural user research into every product development cycle.

Insights not only reduce risks ($$$) but they fuel innovation ($$$$$). In today's consumer-focused, highly-demanding world, you cannot…

Jan 6, 2020

How to fit behavioural user research into every product development cycle.

Jan 6, 2020

Marc-Oliver
in
The Versatile Designer

Five less-known concepts from psychology UX designers need to know

The most successful software designers, information architects, UX and UI designers are the ones that leverage psychology to inform their…

Dec 18, 2019

Five less-known concepts from psychology UX designers need to know

Dec 18, 2019

Marc-Oliver
in
The Versatile Designer

How to assess your organization’s digital innovation strategies

Two decades ago, W. S. Humphrey wrote in his book –Winning with Software– that “Every company is a software company”. I cannot agree more…

Dec 14, 2019

How to assess your organization’s digital innovation strategies

Dec 14, 2019

Marc-Oliver
in
The Versatile Designer

Opportunities for DMO’s to participate in the online platform economy.

The rapid expansion of the Internet into rural areas, the easy accessibility and creation of commodified digital travel services and the…

Nov 28, 2019

The Travel Platform Economy

Nov 28, 2019

Marc-Oliver
in
The Versatile Designer

Change Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…

Almost all successful transformations have one thing in common: Change is driven through empowerment, not mandated from the top. When we…

Sep 22, 2019

Change Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…

Sep 22, 2019

Marc-Oliver
in
The Versatile Designer

Continuous Behavioural User Research – Customer Insights As A Service

At Appnovation, we recently started offering our clients user research on a retainer basis. The new service provides critical insights…

Sep 14, 2019

Continuous Behavioural User Research – Customer Insights As A Service

Sep 14, 2019

Marc-Oliver
in
UX Collective

Let’s talk about the design process, productivity, speed and precision

How can you talk about design productivity? The process of design is highly iterative, selective and corrective. At times you explore the…

Apr 22, 2019

Let’s talk about the design process, productivity, speed and precision

Apr 22, 2019

Marc-Oliver
in
The Versatile Designer

Democracy-as-a-Platform – Part #1

Not all internet platforms are made equal; the technologies that power them share functional similarities, but the value they create, the…

Apr 9, 2019

Democracy-as-a-Platform – Part #1

Apr 9, 2019

Marc-Oliver

Marc-Oliver

Ex Design Lead @Strategyzer. Writes about Generative Business Modelling, System Thinking, Cognitive Psychology, Behavioural Economics & Platform Design.

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